Business partners Sean 'Diddy' Combs and Mark Wahlberg have partnered with Eminem and Wiz Khalifa to get the latest stars to provide up clean water supplies to thirsty residents of Flint, Michigan.
Locals have gotten to count on bottled supplies since 2014, after officials chose to draw water at a river which includes since tested positive for lead.
The uproar has prompted quite a few stars to intensify and donate towards the city, with superstar Cher leading the charge by uniting with bosses at Icelandic Glacial to produce over 181,000 bottles of water towards the city's residents the other day (ends22Jan16).
Rappers Meek Mill and Big Sean and rockers Pearl Jam followed suit, and after this Combs and Wahlberg have ordered a shipment of just one million bottles with their fitness water brand AQUAhydrate for being delivered to city residents, by using donations from Khalifa and Michigan native Eminem.
The first shipment of 5,000 cases is scheduled to arrive on Wednesday (27Jan16) from your Los Angeles-based company, which Combs and Wahlberg dedicated to in 2013. They have also pledged to remain sending supplies until Flint's water crisis is resolved.
Meanwhile, rocker Jack White in addition has started a fundraising drive via his Third Man Records on CrowdRise - exactly the same platform utilised by Big Sean and Pearl Jam to further improve their donations - giving fans the chance win big prizes in substitution for monetary gifts. And U.S. chat show host Jimmy Fallon has revealed he could be sending a $10,000 (£6,670) cheque to officials at Community Foundation Greater Flint to support locals.
Matt Damon has expressed outrage in the way the problem has been handled, backing calls from fellow celebrities like Cher for Michigan Governor Rick Snyder to step down and face prosecution.
"At minimum he should resign. At the very least ,," Damon told The Daily Beast. "Listen, everybody's permitted a fair trial in the United States of America, but that man should obtain one. And soon. That's just our opinion."
The Hollywood star, who founded a charity called Water.org to produce safe water and sanitation to deprived communities globally, even compared the problem in Flint for the problems in Ethiopia.
"We were in Ethiopia together six or seven in the past and this Flint thing has reminded me of this time around in this little village where these kids were collecting this water that has been about the colour of chocolate milk," he told Britain's Sky News. "Kind of such as the water in Flint, actually. And they were stuffing these little bottles from it to take it to high school."